Reference — Campaigns We're Keeping (Do Not Pause)
| Campaign Name |
30d Spend |
Conv |
ROAS |
Notes |
Branded Search USA |
$83,937 |
3,315 |
4.4x |
Do not touch. Brand defense. |
Branded Shopping USA |
$37,147 |
593 |
1.6x |
Keep. Monitor feed quality. |
US_Mid_C_Combo_Search-NB-Exact |
$5,104 |
40 |
0.7x |
Keep. "Hair growth serum" drives 46 conv at $5.7K. Their best NB keyword. |
US_Mid_C_LashBrow_Search-NB-Lash |
$2,027 |
17 |
0.6x |
Keep. "Pregnancy safe lash serum" = 13 conv, $52 CPA. Strong niche. |
US_Mid_C_LashBrow_Search-NB-Brow |
$1,564 |
11 |
0.8x |
Keep. "Eyebrow growth" converting. CPA improving. |
US_Mid_C_Combo_Search-NB-Problems |
$1,496 |
9 |
1.0x |
Keep. "DHT" = 27 conv at $2.96 CPA (!). Best NB CPA in the account. |
US_Mid_C_Hair_Search-NB-DHT |
$117 |
1 |
2.6x |
Keep. Low volume but "female pattern baldness" converted at $19.55 CPA. |
US_Mid_C_Hair_Search-NB-Hair Growth Serum |
$24 |
1 |
5.9x |
Keep. Low spend but converting efficiently. |
Key insight from the data: "Pregnancy safe lash serum" and "prostaglandin free eyelash serum" are Vegamour's strongest non-brand search terms — high intent, low competition, and they convert because Vegamour is one of the few clean/plant-based options. The "DHT" keyword in the Problems campaign got 27 conversions at $2.96 CPA — that's their best NB conversion cost by far.
Step 2 — Build These 4 New M.M. Campaigns
Naming Convention: Search | [Theme] || M.M. — Our standard format. "M.M." identifies Melleka-built campaigns for clear before/after attribution.
Bidding Strategy
Maximize Conversions (tCPA $30 after 50 conv)
Replaces: NB-Broad+AI-Max ($1,978/mo, 0.3x ROAS) and NB-DSA-Hair ($268/mo, 0 conv). Takes the actual converting search terms and puts them in tight, themed ad groups with PHRASE match instead of broad/DSA.
Ad Group 1: Hair Growth Serums
Max CPC: $10 | Landing: vegamour.com/products/gro-hair-serum
| Keyword (PHRASE) | Mo. Volume | Est. CPC | Source |
|---|
| hair growth serum | 27,100 | $2.36 | Top converter in NB-Exact (46 conv, $5.7K) |
| best hair growth serum | 5,400 | $2.04 | 8 conv in NB-Exact at $116 CPA |
| hair serum for growth | 3,600 | $2.36 | 9 conv in NB-Exact. Vegamour ranks #1 organically. |
| hair growth treatment | 5,400 | $4.34 | SEMrush — high intent, commercial |
| best hair growth products | 22,200 | $2.94 | 13.5 conv in Broad campaign despite waste |
| hair growth products for women | 3,600 | $2.96 | SEMrush — gender-specific, higher intent |
| natural hair growth products | 4,400 | $1.97 | Aligns with Vegamour's plant-based positioning |
| hair regrowth for women | 4,400 | $4.51 | SEMrush — high commercial intent |
RSA Ad Copy
Plant-Based Hair Growth Serum
Clinically Tested Ingredients
See Results in 90 Days
100% Vegan and Cruelty-Free
No Hormones or Harsh Toxins
GRO Hair Serum by Vegamour
Backed by Science, Loved by
Thicker, Fuller Looking Hair
Subscribe and Save 15%
Over 1 Million Bottles Sold
Free Shipping on Orders $50+
{KeyWord: Hair Growth Serum}
Clinically tested plant-based ingredients promote visibly thicker, fuller looking hair in as little as 90 days. No toxins.
Powered by plants, backed by science. GRO Hair Serum delivers peak hair health without hormones or harsh chemicals.
Join 1M+ who chose clean hair wellness. 100% vegan formula with clinically tested ingredients for real results.
Fuller-looking hair in as soon as 90 days. Subscribe and save 15% on every order. Free shipping on $50+.
Ad Group 2: Hair Growth Shampoo & Kits
Max CPC: $8 | Landing: vegamour.com/collections/vegamour-shampoos-and-conditioners
| Keyword (PHRASE) | Mo. Volume | Est. CPC | Source |
|---|
| hair growth shampoo | 14,800 | $3.20 | Converted in DSA ($256, 2 conv) and NB-Problems ($107, 0.5 conv) |
| best hair growth shampoo | 5,400 | $2.04 | 2 conv in Broad campaign at $196 |
| best shampoo for thinning hair | 12,100 | $1.32 | 2 conv in NB-Shampoo at $147 CPA — low CPC, high vol |
| best shampoo for hair growth | 5,400 | $1.32 | 3.3 conv in NB-Shampoo at $29 CPA |
| hair growth shampoo and conditioner | 3,600 | $2.10 | 2 conv in NB-Shampoo at $49 CPA |
| shampoo for hair loss | 9,900 | $1.85 | SEMrush — problem-aware buyers |
| hair loss shampoo | 6,600 | $1.85 | SEMrush variant — same intent |
| hair growth kit | 2,400 | $3.50 | High intent, bundle opportunity |
RSA Ad Copy
Hair Growth Shampoo by Vegamour
Clinically Tested Formula
Thicker Hair Starts in the Shower
100% Vegan Hair Wellness
No Sulfates, No Parabens
Pairs with GRO Hair Serum
Subscribe and Save 15%
For Thinning or Fine Hair
Free Shipping on Orders $50+
Build Your Hair Growth Routine
Gentle Enough for Daily Use
{KeyWord: Hair Growth Shampoo}
Build your full hair growth routine. Plant-powered shampoo and conditioner work with GRO Serum for maximum results.
Sulfate-free, paraben-free formula gently cleanses while clinically tested ingredients promote thicker looking hair.
Join 1M+ choosing plant-based hair wellness. Clinically tested ingredients for visibly thicker, fuller looking hair.
Complete your hair growth routine. Subscribe and save 15% on every order. Free shipping on $50+. 100% vegan.
Ad Group 3: Hair Supplements & Gummies
Max CPC: $6 | Landing: vegamour.com/products/gro-biotin-gummies
| Keyword (PHRASE) | Mo. Volume | Est. CPC | Source |
|---|
| hair growth supplements | 33,100 | $3.64 | Replaces dead Gummies campaign — higher volume parent term |
| hair growth gummies | 8,100 | $5.80 | Was in Gummies campaign at $44/click, 0 conv. Needs better ad copy. |
| best biotin for hair growth | 3,600 | $1.03 | 2 conv in Gummies at $15 CPA — only converting term! |
| hair growth vitamins | 12,100 | $2.49 | SEMrush — massive volume, low CPC |
| best hair growth supplements | 8,100 | $3.21 | SEMrush — commercial intent |
| hair growth supplements for women | 6,600 | $4.02 | SEMrush — gender-specific, Vegamour's core demo |
| vitamins for hair growth and thickness | 5,400 | $1.62 | SEMrush — outcome-focused searchers |
| biotin gummies for hair growth | 3,600 | $1.69 | SEMrush — product-specific, low CPC |
RSA Ad Copy
GRO Biotin Gummies | Vegamour
Hair Growth From the Inside Out
Clinically Tested Hair Vitamins
100% Vegan Biotin Gummies
Support Thicker, Fuller Hair
No Gelatin, No Artificial Dyes
Delicious Strawberry Flavor
Subscribe and Save 15%
Pair with GRO Serum for Best
Hair Wellness Starts Within
Free Shipping on Orders $50+
{KeyWord: Hair Growth Gummies}
Support hair growth from the inside out. Vegan biotin gummies with clinically tested ingredients for thicker looking hair.
Plant-powered hair vitamins formulated without gelatin or artificial dyes. Pair with GRO Serum for a complete routine.
Clinically tested blend of biotin, folic acid, and vitamins for visibly thicker, stronger hair. 100% vegan formula.
Subscribe and save 15% on GRO Biotin Gummies. Build your full hair wellness routine. Free shipping on $50+.
Bidding Strategy
Maximize Conversions (no tCPA initially)
Why this campaign: Vegamour isn't running any competitor conquesting. Their DSA was accidentally matching to "babe lash serum" ($229, 2 conv) — proving people searching competitors WILL convert. "Nutrafol reviews" has 49,500/mo volume. "Does nutrafol work" has 12,100/mo. These are people actively evaluating and ready to switch.
Ad Group 1: Nutrafol Competitors
Max CPC: $8 | Landing: vegamour.com/pages/lp-gro-hair-serum
| Keyword (PHRASE) | Mo. Volume | Est. CPC | Source |
|---|
| nutrafol alternative | 2,400 | $3.50 | Direct switch intent — highest conversion probability |
| nutrafol reviews | 49,500 | $2.16 | Massive volume — people evaluating Nutrafol |
| does nutrafol work | 12,100 | $3.32 | Skeptical buyers open to alternatives |
| nutrafol for women | 6,600 | $4.02 | Vegamour's core demo |
| nutrafol vs vegamour | 880 | $2.50 | Direct comparison — must own this SERP |
| hair growth supplements for women | 6,600 | $4.02 | Generic supplement intent — Nutrafol's audience |
RSA Ad Copy
A Cleaner Hair Growth Option
100% Vegan, Clinically Tested
No Hormones, No Harsh Toxins
Plant-Based Hair Wellness
See Results in 90 Days
Subscribe and Save 15%
Cruelty-Free Hair Growth
Over 1 Million Bottles Sold
Backed by Clinical Research
Vegamour | Hair Wellness
Free Shipping on Orders $50+
Try the Plant-Based Difference
Looking for clean hair growth? Vegamour uses clinically tested plant-based ingredients — no hormones, toxins, or side effects.
Over 1M bottles sold. 100% vegan formula promotes thicker, fuller looking hair in as little as 90 days. Try risk-free.
Plant-powered formulas backed by science. Clinically tested ingredients for real hair wellness without harmful chemicals.
Subscribe and save 15% on your hair growth routine. Free shipping on orders $50+. See visible results in 90 days.
Ad Group 2: Lash Serum Competitors
Max CPC: $6 | Landing: vegamour.com/products/gro-lash-serum
| Keyword (PHRASE) | Mo. Volume | Est. CPC | Source |
|---|
| grande lash serum alternative | 480 | $1.50 | Direct switch intent — Grande Cosmetics is top competitor |
| revitalash alternative | 320 | $2.05 | Premium competitor — price-sensitive switchers |
| latisse alternative | 1,900 | $2.38 | Prescription lash serum — people wanting OTC option |
| babe lash serum | 49,500 | $0.52 | Already converted in DSA: 2 conv at $115 CPA. Massive volume. |
| prostaglandin free eyelash serum | 2,400 | $1.60 | 13.5 conv in NB-Exact! Vegamour's biggest differentiator. |
| lash serum without prostaglandin | 1,900 | $1.60 | 13.6 conv in NB-Exact — variant of above |
RSA Ad Copy
Prostaglandin-Free Lash Serum
No Side Effects, Real Results
100% Vegan Lash Growth
Longer Looking Lashes in 30 Days
Clinically Tested, Plant-Based
No Hormones or Harsh Chemicals
GRO Lash Serum by Vegamour
Safe for Sensitive Eyes
Subscribe and Save 15%
Over 1 Million Bottles Sold
Free Shipping on Orders $50+
{KeyWord: Clean Lash Serum}
Grow longer looking lashes without prostaglandins. GRO Lash Serum uses clean, clinically tested plant-based ingredients.
No eye discoloration. No irritation. Just longer, thicker looking lashes from a 100% vegan formula backed by science.
The #1 clean lash serum. Clinically tested ingredients promote visibly longer lashes without harmful hormones or toxins.
Subscribe and save 15% on GRO Lash Serum. See results in as little as 30 days. Free shipping on orders over $50.
Ad Group 3: Minoxidil/Rogaine Alternatives
Max CPC: $10 | Landing: vegamour.com/pages/lp-gro-hair-serum
| Keyword (PHRASE) | Mo. Volume | Est. CPC | Source |
|---|
| minoxidil alternative | 2,900 | $5.80 | People looking to stop minoxidil — strong switch intent |
| rogaine alternative | 1,900 | $4.50 | Brand-name version of above |
| natural alternative to minoxidil | 880 | $3.20 | Aligns perfectly with Vegamour positioning |
| minoxidil side effects | 8,100 | $2.13 | Concerned users ready for a cleaner option |
| finasteride alternative | 1,600 | $5.17 | Prescription hair loss drug — people wanting natural |
| hair loss treatment without side effects | 1,300 | $4.44 | Direct pain point — Vegamour's value prop |
RSA Ad Copy
Done With Side Effects?
Plant-Based Hair Growth That Works
No Hormones, No Harsh Chemicals
Clinically Tested Ingredients
See Thicker Hair in 90 Days
100% Vegan Hair Wellness
No Prescription Needed
GRO Hair Serum by Vegamour
Over 1 Million Bottles Sold
Subscribe and Save 15%
Free Shipping on Orders $50+
Try the Clean Alternative
Tired of side effects? Vegamour uses clinically tested plant-based ingredients for real hair growth — no prescriptions needed.
Over 1M chose a cleaner path to thicker hair. No hormones, no toxins, no side effects. Just plant-powered hair wellness.
Clinically tested, 100% vegan formula promotes visibly thicker, fuller looking hair in 90 days without harsh chemicals.
Subscribe and save 15%. Build your clean hair growth routine. Free shipping on orders $50+. See results in 90 days.
Bidding Strategy
Maximize Conversions (tCPA $35 after 50 conv)
Why this campaign: The NB-Problems campaign is their best performing NB campaign (1.0x ROAS) — but it only targets DHT terms. We're expanding problem-aware coverage to postpartum, stress, aging, and thinning symptoms. "Postpartum hair loss" = 12,100/mo at $2 CPC. "Why is my hair falling out" = 12,100/mo at $0.58 CPC. Huge untapped opportunity.
Ad Group 1: Postpartum & Pregnancy Hair Loss
Max CPC: $6 | Landing: vegamour.com/blogs/blog/postpartum-hair-loss
| Keyword (PHRASE) | Mo. Volume | Est. CPC | Source |
|---|
| postpartum hair loss | 12,100 | $2.02 | SEMrush — massive volume, low CPC, underserved |
| postpartum hair loss treatment | 1,900 | $2.78 | SEMrush — treatment-seeking intent |
| postpartum hair loss remedies | 1,900 | $2.78 | SEMrush — solution-seeking |
| hair loss after pregnancy | 1,300 | $0.87 | SEMrush — very low CPC, high intent |
| pregnancy safe hair growth serum | 480 | $2.50 | Direct product intent — Vegamour is pregnancy-safe |
| hair loss during pregnancy | 1,300 | $1.18 | SEMrush — pregnant women searching for solutions |
| pregnancy safe lash serum | 2,400 | $1.30 | 13 conv in NB-Lash at $52 CPA — PROVEN converter! |
| pregnancy safe eyelash serum | 1,900 | $1.30 | 13 conv in NB-Lash — variant of above |
RSA Ad Copy
Pregnancy-Safe Hair Wellness
No Hormones, 100% Plant-Based
Postpartum Hair Loss Solution
Safe for You and Baby
Clinically Tested Ingredients
See Results in 90 Days
100% Vegan and Cruelty-Free
GRO Hair Serum by Vegamour
No Toxins or Harsh Chemicals
Subscribe and Save 15%
Trusted by 1M+ Customers
{KeyWord: Postpartum Hair Loss}
Experiencing postpartum hair loss? GRO Hair Serum uses pregnancy-safe, plant-based ingredients to support hair regrowth.
No hormones, no prostaglandins, no harmful toxins. Clinically tested, 100% vegan formula safe during pregnancy and nursing.
Trusted by over 1M customers. Plant-powered hair wellness designed for new moms. See visibly thicker hair in 90 days.
Subscribe and save 15%. Pregnancy-safe formula with clinically tested ingredients. Free shipping on orders over $50.
Ad Group 2: Hair Thinning & Loss Symptoms
Max CPC: $7 | Landing: vegamour.com/pages/lp-gro-hair-serum
| Keyword (PHRASE) | Mo. Volume | Est. CPC | Source |
|---|
| why is my hair falling out | 12,100 | $0.58 | SEMrush — $0.58 CPC! Massive early-stage volume |
| thinning hair | 9,900 | $3.10 | SEMrush — broad problem keyword |
| hair thinning treatment | 5,400 | $4.54 | SEMrush — treatment-seeking |
| hair loss treatment for women | 12,100 | $4.44 | SEMrush — gender-specific, high intent |
| hair loss in women | 12,100 | $2.17 | SEMrush — informational but high volume |
| female pattern hair loss | 3,600 | $4.44 | "Female pattern baldness" got 1 conv at $19.55 CPA in DHT campaign |
| hair shedding treatment | 1,600 | $3.50 | Matches Vegamour ad copy: "Reduce signs of shedding" |
| thin hair solutions | 1,300 | $2.80 | Solution-seeking, low CPC |
RSA Ad Copy
Thicker Hair Starts Here
Clinically Tested Hair Wellness
Reduce Signs of Shedding
100% Vegan Hair Growth Serum
See Visible Results in 90 Days
No Hormones or Harsh Toxins
Plant-Based Hair Regrowth
Over 1 Million Bottles Sold
GRO Hair Serum by Vegamour
Subscribe and Save 15%
Free Shipping on Orders $50+
{KeyWord: Hair Loss Treatment}
Noticing more hair in your brush? GRO Hair Serum uses clinically tested ingredients to reduce shedding and promote regrowth.
Plant-based formula for women experiencing thinning. No hormones, no toxins. Just science-backed ingredients that work.
Over 1M women chose Vegamour for thicker, fuller looking hair. Clinically tested, 100% vegan. Results in 90 days.
Subscribe and save 15% on your hair wellness routine. Clinically tested plant-based ingredients. Free shipping on $50+.
Ad Group 3: Stress & Aging Hair Loss
Max CPC: $6 | Landing: vegamour.com/pages/lp-gro-hair-serum
| Keyword (PHRASE) | Mo. Volume | Est. CPC | Source |
|---|
| stress hair loss | 3,600 | $1.80 | SEMrush — cause-specific, low CPC |
| hair loss from stress | 2,900 | $1.80 | SEMrush — variant of above |
| menopause hair loss | 4,400 | $2.50 | SEMrush — underserved life stage |
| menopause hair loss treatment | 1,600 | $3.20 | SEMrush — treatment-seeking |
| aging hair solutions | 720 | $2.00 | SEMrush — older demographic targeting |
| hair loss from zepbound | 880 | $2.50 | Showed in DHT search terms — GLP-1 drug side effect trending |
| ozempic hair loss | 6,600 | $1.80 | SEMrush — trending GLP-1 hair loss topic, massive volume |
| hair loss from weight loss | 2,900 | $1.50 | SEMrush — GLP-1 adjacent, growing trend |
RSA Ad Copy
Stress-Related Hair Loss?
Plant-Based Hair Recovery
Clinically Tested Ingredients
Support Your Hair Through Change
100% Vegan, No Toxins
GRO Hair Serum by Vegamour
See Results in 90 Days
No Hormones or Side Effects
Over 1 Million Bottles Sold
Subscribe and Save 15%
Free Shipping on Orders $50+
{KeyWord: Hair Loss Treatment}
Stress, aging, or medication causing hair loss? GRO Serum uses plant-based ingredients to support hair recovery naturally.
Your body is changing — give your hair the support it needs. Clinically tested, hormone-free, 100% vegan formula.
Over 1M chose Vegamour for thicker, fuller looking hair during life's toughest transitions. Plant-powered, backed by science.
Subscribe and save 15%. Clinically tested plant-based ingredients for hair wellness at every life stage. Free shipping $50+.
Bidding Strategy
Maximize Conversions (tCPA $25 after 50 conv)
Why this campaign: The existing Lash and Brow campaigns are converting and should be kept running. This campaign captures NET NEW lash & brow keywords they're NOT currently targeting — specifically the clean/safe angle and generic "best" terms that their existing campaigns don't cover. It supplements the existing campaigns, not replaces them.
Ad Group 1: Clean / Safe Lash Serums
Max CPC: $5 | Landing: vegamour.com/products/gro-lash-serum
| Keyword (PHRASE) | Mo. Volume | Est. CPC | Source |
|---|
| clean lash serum | 720 | $1.30 | Exact match for Vegamour's positioning |
| lash serum safe for eyes | 480 | $1.50 | Safety concern = Vegamour's selling point |
| lash serums that work | 2,400 | $1.17 | SEMrush — results-focused shoppers |
| best eyelash growth serum | 12,100 | $1.53 | SEMrush — massive volume, low CPC |
| best lash growth serum | 9,900 | $1.53 | SEMrush — variant of above |
| eyelash serum without side effects | 590 | $1.60 | Safety-driven — Vegamour's differentiator |
| vegan lash serum | 320 | $1.40 | Values-aligned buyers — higher conv probability |
| non toxic lash serum | 480 | $1.30 | Clean beauty intent |
RSA Ad Copy
The Clean Lash Serum | Vegamour
No Prostaglandins, No Toxins
Longer Lashes in 30 Days
100% Vegan and Cruelty-Free
Clinically Tested Ingredients
Safe for Sensitive Eyes
No Eye Color Changes
GRO Lash Serum by Vegamour
Subscribe and Save 15%
Over 1 Million Bottles Sold
Free Shipping on Orders $50+
{KeyWord: Clean Lash Serum}
Finally, a lash serum without prostaglandins, hormones, or dangerous side effects. Clinically tested plant-based ingredients.
No eye discoloration, no irritation, no harmful chemicals. Just visibly longer, thicker looking lashes from clean ingredients.
Over 1M chose the clean lash serum. 100% vegan, cruelty-free, and proven to promote longer looking lashes in 30 days.
Subscribe and save 15% on GRO Lash Serum. Clinically tested, prostaglandin-free formula. Free shipping on $50+.
Ad Group 2: Eyebrow Growth
Max CPC: $6 | Landing: vegamour.com/products/gro-brow-serum
| Keyword (PHRASE) | Mo. Volume | Est. CPC | Source |
|---|
| best eyebrow growth serum | 6,600 | $1.72 | 4.5 conv in NB-Exact via Shopping, low CPC opportunity |
| how to grow eyebrows | 6,600 | $0.80 | Informational but massive volume, ultra-low CPC |
| eyebrow regrowth | 1,900 | $1.60 | SEMrush — treatment-seeking intent |
| brow growth serum | 3,600 | $1.50 | Product-specific intent |
| best eyebrow growth product | 1,900 | $1.72 | Was in NB-Brow — $41 cost, 0 conv. Needs better landing page. |
| overplucked eyebrows regrowth | 880 | $1.20 | High emotional pain point — strong conversion driver |
RSA Ad Copy
Grow Thicker Brows Naturally
GRO Brow Serum by Vegamour
Clinically Tested Ingredients
Fuller Brows in 30 Days
100% Vegan, No Hormones
Repair Overplucked Brows
Plant-Based Brow Growth
Subscribe and Save 15%
No Harsh Chemicals or Toxins
Free Shipping on Orders $50+
Visible Results, Clean Formula
{KeyWord: Brow Growth Serum}
Overplucked or thinning brows? GRO Brow Serum uses clinically tested plant-based ingredients for visibly thicker, fuller brows.
100% vegan brow growth serum. No hormones, no prostaglandins. Just clean ingredients that promote natural brow regrowth.
Join 1M+ who trust Vegamour for cleaner beauty. Clinically tested formula for thicker, bolder brows in as little as 30 days.
Subscribe and save 15% on GRO Brow Serum. Plant-powered, cruelty-free, clinically tested. Free shipping on orders $50+.
Step 3 — Shared Negative Keyword List
Apply this negative keyword list to ALL 4 new campaigns. Use PHRASE match for all negatives.
Competitors — Block competitor brand terms (use Conquesting campaign for these)
nutrafolrogaineminoxidillatissegrande cosmeticsbabe lashrevitalashrodan and fieldskeepshimsfinasteridepropecianioxinviviscalfolexinkeraniquebosley
DIY / Informational — Block non-buyer intent
diyhomemadehow to makerecipehome remedynaturally at homecastor oilcoconut oilrice wateronion juice
Medical / Prescription — Block clinical intent
doctordermatologistprescriptionsurgerytransplanthair transplantprp treatmentclinical trialside effects ofdiagnosis
Wrong Product — Block non-relevant products
extensionswigstoupeehair plugsfalse lasheslash extensionsmicrobladingbrow tattoodry shampooheat protectant
Men's Products — Block male-skewing terms (Vegamour targets women)
for menmensmale pattern baldnessbeard growthbeard oil
Cheap / Free Seekers
freecheapdiscount codecouponsampledollar store
Pets / Animals
dogcatpethorse
Jobs / Careers
jobscareerssalaryhiring
Important: The Competitor Conquesting campaign should EXCLUDE the competitor negative list above — it specifically targets those terms. Apply the rest of the negatives to all 4 campaigns.